ALTER opened it's doors on Franklin Street in Greenpoint, Brooklyn in 2007. Owners Tommy Cole and Roy Caires created a space filled with elevated, affordable basics and playful accessories for men and women.

Cut to today, ALTER has become a mainstay in the Brooklyn shopping scene. With two locations in Greenpoint and Williamsburg, Alter's offering has expanded to include an in-house clothing line, and a roster of trend-driven but always wearable collections from local and international designers.