ALTER opened its doors on Franklin Street in Greenpoint, Brooklyn in 2007. Owners Tommy Cole and Roy Caires created a space filled with elevated,  basics and accessories for men and women that look ultra expensive but aren't. 

Cut to today, ALTER has become a mainstay in the Brooklyn shopping scene with two locations in Greenpoint and Williamsburg. In Fall 2018, Alter expanded to the West Coast with the addition of their first Los Angeles location at 3333 Sunset Blvd in Silverlake.

Alter's offering has also expanded to include a sustainable in-house clothing line, a home goods collection, and an ever-evolving roster of local and international independent designers.